Lucra Adds Real-Money Peer-vs-Peer Play and Tournaments to Devilfish’s Skill Games Platform
NEW YORK, NY, October 26, 2026 (EZ Newswire) -- Lucra, the leading social competition platform, today announced a
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NEW YORK, NY, October 26, 2026 (EZ Newswire) — Lucra, the leading social competition platform, today announced a partnership with Devilfish, the skill-based competition platform where every player faces the same challenge, highest score wins. Through Lucra’s plug-and-play SDK, Devilfish will add real-money peer-vs-peer matches and real-money tournaments to the mini-games already live on its platform. Devilfish’s community of more than 30,000 customers will be able to compete for cash prizes across the United States.
CRWN, the mobile games studio Lucra invested in earlier this year, builds the 90-second, skill-based mini-games in Devilfish’s free-to-play library. With Lucra’s SDK, those same games will support real-money play, and Lucra handles the identity verification, payments, compliance, fraud prevention, and settlement behind it.
Devilfish has built its platform around identity and progression. Players build custom avatars from more than 100 backgrounds, outfits, and traits, then take them into skill competitions. Their avatars appear on the platform’s live plays feed and leaderboards. Players can also join clubs, and Devilfish’s Discord community has grown past 11,000 members.
The Lucra integration introduces two real-money formats on top of that foundation. In peer-vs-peer play, two players go head-to-head on the same CRWN game, and the higher score takes the prize. In tournaments, players enter a shared field, climb a live leaderboard, and compete for a prize pool paid out to the top finishers. Free-to-play competition remains open to every Devilfish player.
“Devilfish did the hard part. They brought CRWN’s games to a community that shows up to compete and cares about where they rank,” said Dylan Robbins, Founder and CEO of Lucra. “Adding real-money play is a short path when the games are running on the platform. Players get to put something behind the scores they’re chasing, and Devilfish gets a monetization layer built for the games its community loves. That’s the advantage of building the content and the competition infrastructure together.”
“We built Devilfish around a simple idea: everyone plays the same challenge, and the highest score wins,” said JJ Williams, Founder and CEO of Devilfish. “Our players already love the skill-based games and push each other up the leaderboards every day. Lucra lets us put real-money infrastructure behind that competition, head-to-head or in tournaments, without changing the games our community already plays. We get to stay focused on the player experience, from the avatars they build to the clubs they compete with, while Lucra handles everything behind the scenes.”
The partnership extends Lucra’s mini-games momentum across digital platforms and shows how partners running CRWN titles can move from free-to-play to real-money competition. Real-money peer-vs-peer matches and tournaments will be available on Devilfish in the U.S. where permitted by law this winter, with a mobile app under development.
About Lucra
Lucra powers competitive loyalty through a plug-and-play SDK, which integrates into apps or websites and enables tournaments, mini-games, and peer-vs-peer competitions, with real-money or rewards. It handles compliance, payments, fraud prevention, and settlement out of the box, so partners can instantly offer gamified experiences without building or managing complex infrastructure themselves. Top entertainment, hospitality, and consumer brands, including Five Iron Golf, Backyard Sports, ChessKings, TouchTunes, and more, use Lucra’s white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at playlucra.com.
About Devilfish
Devilfish is a skill-based competition platform where every player faces the same challenge, and the highest score wins. Players build custom avatars from more than 100 items, join clubs, and compete on live leaderboards. Devilfish’s community includes more than 30,000 customers and over 11,000 Discord members. Learn more at www.devilfish.com.
Disclaimer
Real-money matches, tournaments, and cash prize competitions powered by Lucra are available only to eligible participants who are at least 18 years of age (or the legal age of majority in their jurisdiction) and residing in U.S. states where skill-based cash contests are permitted by law. Void where prohibited or restricted by law. Lucra handles identity verification, age gating, geolocation compliance, and payment processing to ensure adherence to applicable state and federal regulations.
Media Contact
press@playlucra.com
SOURCE: Lucra
