MSP Summit Launches Industry-First AI Monetization Event Series for Channel Partners
New Event Set for December 9 and Web Series to Help MSPs Turn AI Into Revenue
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MSP Summit, the premier gathering for managed services leaders and one of the industry’s top three “major” MSP conferences according to Omdia, today announces the launch of an industry-first AI monetization event series designed specifically for channel partners and managed service providers (MSPs). The comprehensive program combines an in-person event scheduled for December 9, 2026 in New York City with a web series.
Addressing the Trillion-Dollar AI Opportunity
With analysts predicting trillions of dollars in AI spending throughout 2026-2027, MSPs face unprecedented opportunity and complexity in monetizing artificial intelligence. The new AI monetization event series includes a new event called the MSP Summit: AI Symposium and a three-part web-based on-demand series. The event and web series will provide channel partners with actionable strategies, real-world case studies, and expert guidance to successfully capitalize on this transformative market shift.
“The AI revolution represents the single largest revenue opportunity for MSPs in a generation, but many partners are still struggling to move beyond pilots and experiments,” said Robert DeMarzo, Head of Content for the MSP Summit. “This event series is designed to give MSPs the practical roadmap they need to become AI leaders, build recurring revenue streams, and position themselves as trusted advisors in the AI era.”
The MSP Summit: AI Symposium and AI for MSPs web-based series will feature:
- Expert-Led Sessions: Industry thought leaders and successful MSP practitioners sharing proven strategies for AI monetization
- Real-World Case Studies: Practical examples of MSPs successfully turning AI discovery into billable consulting and recurring services revenue
- Vendor Insights: Leading AI technology providers discussing partnership opportunities and go-to-market strategies
- Interactive Workshops: Hands-on guidance for identifying AI opportunities, pricing AI services, and scaling AI offerings
- Networking Opportunities: Connect with fellow MSPs and technology providers in a vendor-neutral environment
“This new event series represents a significant strategic investment in the future of the channel. We’re not just hosting events—we’re building year-round platforms that deliver continuous value, foster innovation, and help our partners turn market disruption into sustainable competitive advantage,” added Kelly Danziger, General Manager of Informa Channels. “We are dedicated to providing the resources and community that will define the next era of channel success.”
December 9 Event Details
The December 9 event, MSP Summit: AI Symposium, is coming to market in collaboration with the International Association of Microsoft Channel Partners (IAMCP) and will be held at Microsoft’s New York City Times Square Headquarters.
Confirmed speakers include Jason Jones, Microsoft Director of Global Partner Solutions; MSP Industry Leader and author Anthony Ferrigno and IAMCP President, Americas, Peter Fidler. The event is designed to bring together MSP leaders, technology advisors, and AI solution providers for an intensive day of learning and networking.
Sessions will cover critical topics including:
- Turning AI into recurring revenue
- Building vs. partnering for AI service delivery
- AI-driven automation and operational efficiency
- Managed Intelligence and AI agent deployment
- Compliance, risk management, and responsible AI monetization
- Leading client conversations about AI value
“We’re grateful to Channel Partners & MSP Summit for their partnership on December’s Channel Partners AI event at Microsoft NYC’s office. This is exactly the kind of collaboration partners need in the AI era — bringing the partner community together for education, open dialogue, and stronger alignment while reinforcing IAMCP’s mission to help partners connect, learn, and grow,” Fidler said.
AI for MSPs: 3-Part Webinar Series
The three-part webinar series provides a complete roadmap for MSPs ready to transform AI from buzzword to business advantage. From identifying revenue opportunities to operationalizing AI agent management and building assessment-led practices, the series delivers the frameworks, pricing models, and go-to-market strategies you need to compete and win in the AI era. The webinar series is anchored by MSP Industry Leader Ferrigno, and will include peer-led content from the 2026 MSP 501 AI top performers. The webinar series will launch in August and run through November with each session delivering AI-focused content for MSPs looking to build their AI practices.
Part of MSP Summit’s Commitment to Channel Innovation
This new event series builds on MSP Summit’s reputation as the essential gathering for managed services leaders. Co-located with Channel Partners Conference & Expo in Las Vegas each spring and hosting its flagship fall event in Orlando, MSP Summit consistently delivers peer-led insights, strategic conversations, and practical business growth strategies to the MSP community.
The 2026 MSP Summit theme, “Channel Trust: Limitless Possibilities in the AI Era,” reflects the industry’s focus on leveraging AI while maintaining the trusted advisor relationships that define successful MSPs.
Registration and Information
For more information about the MSP Summit AI Monetization Event Series and to register for the December 9 live event, click here or contact Katie Egley at katie.egley@informa.com.
About MSP Summit
MSP Summit is the premier event for managed services leaders, technology providers, and channel innovators. Recognized by Omdia as one of the top three “Major” MSP conferences, MSP Summit brings together the MSP community for peer-led insights, strategic conversations, and practical business growth. The event features dedicated MSP-focused content, access to 120+ top-tier vendors, and unmatched networking opportunities in a vendor-neutral environment. MSP Summit is produced by Informa, a leading B2B information services group and the largest B2B events organizer in the world.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260730253893/en/
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