NYU Tisch School of the Arts and Yellowbrick Launch Podcasting Essentials, Uniting the Craft and Business of Podcasting

New online course pairs NYU instructors and audio industry executives with a hands-on path to a first episode and a 3-Year Podcast Strategic Plan

NEW YORK, NY, UNITED STATES, November 12, 2026 /EINPresswire.com/ — NYU Tisch School of the Arts, in partnership with online learning company Yellowbrick, today announced Podcasting Essentials, a 100% online, self-paced, non-credit course. The course guides learners from a podcast concept to a fully produced and published first episode, along with the business strategy to grow the show into a sustainable platform. It builds on the longstanding collaboration between Yellowbrick and NYU Tisch.

The launch comes as podcasting reaches record audiences. According to Edison Research’s The Infinite Dial 2026, 80% of Americans age 12 and older, roughly 230 million people, have listened to or watched a podcast, an all-time high. In the last month, 58% consumed a podcast, also a record, and 57% have both listened to and watched one. Advertisers are following listeners: U.S. podcast ad revenue grew 17.6% in 2025 to $2.9 billion, according to the IAB’s 2025 Internet Advertising Revenue Report, prepared with PwC. Goldman Sachs Research projects the creator economy’s total addressable market could roughly double to $480 billion by 2027.

“Podcasting has become one of the most important storytelling forms of our time. This course brings Tisch’s focus on developing an individual creative voice to anyone with a story, an idea or expertise they want to share,” says Annie Stanton, Executive Director of Special Programs at NYU Tisch School of the Arts.

“At Tisch, we are invested in artists shaping culture across the field. Our innovative new course with Yellowbrick fuses the craft and business of audio production, preparing creators to develop their distinct voice and immediately reach new listeners,” says Rubén Polendo, Dean of NYU Tisch School of the Arts.

Podcasting Essentials is taught by instructors at NYU’s Tisch School of the Arts and Arthur L. Carter Journalism Institute, working executives across the audio production industry, and leading expert practitioners. NYU faculty in the course include Jocelyn Gonzales, Adjunct Instructor at NYU Tisch School of the Arts and Executive Producer at PRX Productions, and Ellen Horne, Associate Professor and Director of Podcasting and Audio Reportage at the NYU Arthur L. Carter Journalism Institute and former executive producer of WNYC’s “Radiolab,” where she won honors including George Foster Peabody Awards.

Learners also hear from podcast creators and audio industry leaders, including Earlonne Woods and Nigel Poor, creators and co-hosts of “Ear Hustle”; Chris Duffy, host of “How to Be a Better Human”; and Jason Saldanha, President and CEO of PRX.

Across five modules, learners build their own show step by step:
1. Podcast Landscape and Creative Voice: mapping formats, platforms and audiences, and defining a concept, niche and listener persona
2. Audio Storytelling, Scripting, and Interviews: episode structure, writing for the ear and interview technique
3. Podcast Production: Recording, Editing, and Sound Design: home recording setups, digital audio workstations, video podcasts and AI-assisted production tools
4. Podcast Branding, Launch, and Distribution: hosting, RSS, cover art, trailers and a launch-week plan
5. Podcast Business, Monetization, and Growth: advertising, sponsorships, listener support, analytics and a 3-Year Podcast Strategic Plan

By the end of the course, learners will have a completed first episode, a full podcast brand package and a 3-Year Podcast Strategic Plan.

“The best shows start with a clear point of view and a listener in mind. We built this course so learners finish with a real episode and a plan for what comes next, not just theory,” says Jocelyn Gonzales, Adjunct Instructor at NYU Tisch School of the Arts.

The course is designed for emerging creators developing a first show, established creators expanding into audio, experts and professionals building a podcast around their knowledge, journalists developing reporting and narrative skills, and marketers and organizations adding podcasts to their branding and marketing mix. There are no academic prerequisites.

“Podcasting has become a growing career path. Companies, nonprofits and universities now build podcasts as a core marketing channel to help shape their brands and attract and engage customers,” says Rob Kingyens, President & CEO of Yellowbrick. “We’re excited to work with NYU Tisch to prepare learners for a field that is rapidly expanding.”

Applications are now open at yellowbrick.co/podcasting. The course includes one year of access, about 30 to 40 hours of work and a Certificate of Completion (non-credit) from NYU Tisch School of the Arts.

Sarah Wahl
Yellowbrick Learning, Inc.
pr@yellowbrick.co
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NYU Tisch x Yellowbrick Podcasting Essentials Online Course

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Written By: EIN Presswire