Today, Brooks Running is announcing the signing of three professional athletes to its global athlete ambassador roster: NFL wide receiver Cooper Kupp, WNBA forward Maddy Westbeld, and Premier League footballer Oscar Bobb. Representing three of the world’s most popular sports, the athletes will partner with Brooks to celebrate the role running plays in athletic performance and inspire runners everywhere to pursue what makes them feel most alive.

While they compete on different stages, Kupp, Westbeld, and Bobb share a common belief: running is foundational to their success. From consistent training sessions and recovery miles to explosive moments in competition, running is the spark that powers their performance and fuels their pursuit of excellence.

“As the leading performance running brand, Brooks believes running has the power to show us what we’re capable of and unlock potential that extends far beyond the run itself,” said Melanie Allen, SVP, Chief Marketing Officer at Brooks. “Cooper, Maddy and Oscar each bring an authentic connection to running through their sport and inspire us all to celebrate running as part of what makes us human.”

Through the partnerships, the athletes will appear in Brooks global storytelling and content initiatives, engage with runners, and bring their personal style to Brooks’ offerings in the coming year.

Cooper Kupp

“Running is a huge part of my game. I’ve even had moments where I’ve had to rebuild the way I run post-injury, so I don’t take it for granted. That connection to running, along with our shared ties to Seattle, makes this partnership feel natural and special.”

Maddy Westbeld

“On the court, running is core to my training and how I play. Off the court, my personal style is refined and confident with a little bit of an edge that’s authentic to me. I’m so excited to share what I’ve been working on with Brooks. It showcases the joy of who I am as an athlete as well as my personal aesthetic.”

Oscar Bobb

“Running is a big part of who I am as an athlete and a huge part of my game. I love that Brooks saw that connection. It feels like a really natural fit.”

The partnerships with Kupp, Westbeld, and Bobb also demonstrate Brooks’ strategic evolution to deepen its connection to sports and celebrate running at the center of athletic performance. In its Seattle hometown, Brooks has established partnerships with three professional teams: with the National Hockey League’s Seattle Kraken as the Official Off-Ice Performance Partner; Major League Baseball’s Seattle Mariners as the Official Running Shoe of the Microsoft Salmon; and the National Football League’s Seattle Seahawks as the Official Running Partner. Globally, Brooks is the Principal Partner and Front-of-Shirt sponsor of Cambridge United Football Club.

As Brooks continues to grow its presence around the world, these partnerships reinforce the brand’s commitment to expanding its reach while remaining firmly rooted in the sport of run. Brooks recently delivered 14% growth in the first half of 2026, fueled by strong international expansion and continued demand for its performance running footwear and apparel. As the brand looks ahead, Brooks will continue investing in authentic partnerships that celebrate the role running plays across sports, culture, and everyday life.

About Brooks Running

Brooks Running is a leading performance running brand that awakens aliveness through the run. Guided by the belief that everyone is a runner, Brooks fuels life through every run, creating performance footwear, apparel, sports bras, and accessories that help people move with confidence and purpose. Since 1914, Brooks has combined human-centered design, motion science, and a deep understanding of runners to make performance personal and enable lifelong movement. Headquartered in Seattle, Washington, Brooks is a subsidiary of Berkshire Hathaway Inc. Learn more at BrooksRunning.com or follow @brooksrunning.

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