Lokalise, the AI-native localization platform, today introduced Vantage, a next-generation, no-code workspace for localizing marketing and long-form content: campaigns, websites, creative assets, legal content, and support materials. Vantage becomes available to customers at the end of September 2026.

Since 2017, Lokalise has set the standard for software and design-phase localization, and is trusted by CTOs and CPOs for high-quality localization at scale. It has since expanded to serve marketing and content teams, including deep integrations with Contentful, Webflow and Braze. That work continues.

Vantage redefines that standard for long-form content. Teams get campaign collateral and commercial documents back on-brand in hours, not weeks. The localization manager sets the quality bar and the governance, and shows the business the result: faster launches, more markets, and strong ROI.

What Vantage does

  • Built for marketing teams. An intuitive workspace for non-technical users, designed for marketing, legal, and support teams. A self-serve portal lets any team request and manage localization easily, with no training.

  • Built for quality. Best-in-class parsing and segmentation treat a document as a whole rather than fragment by fragment. Vantage leverages Lokalise’s language intelligence, scores every translation, and routes only the content that needs it to human reviewers, who see in-context previews of the rendered page, catching layout issues before anything ships, not after export.

  • Built on one set of language assets. All team members on the Lokalise platform share the same translation memory, glossaries, and analytics. Marketing and engineering teams can draw on the same approved translations, so a brand sounds the same in a campaign as it does in the product.

  • Built for automation and governance at scale. Localization managers set permissions, quality rules, review requirements, workflow automation, budgets, and audit logs once, and they apply to every request.

  • Embedded where content already lives. Native integrations including Contentful, Webflow, Braze, Strapi, Google Docs, and SendGrid localize pages and campaigns continuously as new content is created or updated. Supported formats currently include DOCX, PPTX, HTML, Markdown, IDML, and XLSX.

Delivering Language Market Fit, not just translation

“Companies used to choose between speed, cost, and quality, so most settled for good enough in a few markets,” said Sophie Krishnan, Chief Executive Officer. “AI removed that trade-off. What customers want now is content that resonates in every market, automation that fits how they work, and governance that scales. That is what we deliver.”

AI has made translation a commodity: fast, cheap, and widely available. It has not made content resonate. Lokalise calls that Language Market Fit: when content lands in a market as if it were created there rather than translated into it. It comes from context, brand voice, glossary, and market knowledge applied to every job, with human judgment where the risk is real.

Lokalise customers report new-market launches falling from four weeks to under two days, more than 92 percent acceptance from expert linguists, and approximately 80 percent average savings versus human translation.

“Customers want one platform for all localization, with the governance to match,” said Sahil Gambhir, Chief Product Officer. “They also need the user experience to fit how each team works: a workspace for marketing, a different one for software, or the REST API and MCP for anyone building on top. We give them that choice.”

Vantage is available to Lokalise customers from the end of September 2026. Visit lokalise.com/solutions/for-marketers/.

About Lokalise

Lokalise is the AI-native localization platform for high-velocity global growth. It pairs proprietary infrastructure with human expertise so every team can ship high-quality, on-brand multilingual content at scale, turning localization into a growth lever. Trusted by 3,000+ companies including IBM, JP Morgan, Navan and Life360.

Media gallery

About The Author
Business Wire